MSM Motion Pictures and Contiloe Entertainment is all set to make mall-hopping a scary experience for audiences with their upcoming horror flick ‘Darr At The Mall’, which stars Jimmy Shergill, Nushrat Bharucha, Arif Zakaria, Asif Basra, Nivedita Bhattacharya, Shraddha Kaul, Neeraj Sood and other actors.
The film is a first of its kind Bollywood film, which has chosen a mall as the backdrop for a horror story. Talking about the film, NP Singh, the COO of Multi Screen Media Pvt. Ltd. says, "We have teamed up with Contiloe Entertainment for the first time and we are quite glad about this partnership as Contiloe has been a leading TV production house for horror shows over the years.
The horror genre has made something of a comeback in recent times and Darr At The Mall is the kind of film, which belongs to the new age wave because of its narrative and technology, which matches upto international standards. Pawan Kripalani proved his mettle as a director with ‘Ragini MMS’ while Jimmy Shergill is a talented actor apart from which, the film also has a lot of fresh talent and we could not have asked for a better team of people for making this film.” Talking about the film, director Pawan Kripalani (who made his directorial debut with the highly successful ‘Ragini MMS’) says, “Malls are very accessible and public places, which are usually full of people having a great time. However, the same mall can be an eerie place at nights when all the shops are closed and the lights are switched off. This is what we have captured in the film.” Jimmy Shergill, who plays the protagonist, a mall security personnel in the film, says, “I usually enjoy watching horror flicks or films with any kind of thriller element and when this script came to me, I was so engrossed in it because of the detailing that I simply could not turn it down. This is the kind of film that has never been attempted before in Bollywood.”
MSM Motion Pictures and Contiloe Entertainment’s ‘Darr At The Mall’, which is directed by Pawan Kripalani, is scheduled to release on February 21st 2014.This February, the mall will invite you in…but never let you go!